The creative practice of independent designer Irvandy Syafruddin

Designing communication and interfaces across all platforms. Since 2010.

Services I've been working with agencies, educational-cultural-science institutions, and individuals to create designs that truly capture their unique stories and identities. My studio offers a full range of design services, from visual communication to UX/UI, all tailored to fit your specific needs across platforms.

Fields

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24

Art Direction
Identity and Brand
Editorial and Publication
Illustration and Visual Design
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7

Digital Design
Digital Product Design
System and Design-kit
Web Design and Prototyping

Selected work

My design philosophy centers on storytelling-based visual design, using narrative elements like imagery, typography, and symbolism to create engaging, emotionally resonant experiences. By guiding audiences through compelling stories, I enhance understanding, connection, and memorability across all platforms.

Year — 2023
Client — University of Gothenburg, Sweden
Role — Art Director, Full-Stack Designer
Output — Landing page, Exhibition Program, Social Media, Poster & Banners
Year — 2023
Client — University of Gothenburg, Sweden
Role — Art Director, Full-Stack Designer
Output — Landing page, Exhibition Program, Social Media, Poster & Banners

Exam Exhibition, Craft & Jewels

Upplösning

Exhibition design

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① Craft & individuality: The visual narrative (theme) involve using symbolic imagery, thematic colors, and typography that guide the audience through the exhibition in a coherent and engaging way.

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(2) Quality control: We paid very close attention to the execution of the visual identity across all platforms and materials. Ensure that colors, typography, and layouts are consistent and that the quality of production—whether in print or digital—is impeccable.

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Year — 202–Now
Client — Pascal Rubertus
Role — Full-Stack Designer, Webflow Developer
Output — Marketing page, Social Media design, Poster & Stationaries
Year — 202–Now
Client — Pascal Rubertus
Role — Full-Stack Designer, Webflow Developer
Output — Marketing page, Social Media design, Poster & Stationaries

Bäckerei für zeitgenössisches Brot

Backstein

Brand design

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(1) Simply & memorable: We created a logo that encapsulates the brand’s essence. It should be simple, memorable, and versatile, working well in various sizes and applications and imagery concept with the intent to create an emotional connection with the audience.

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(2) Flexibility and customization: We designed and developed the marketing page with Webflow that offers several key advantages: design flexibility and customisation, No-code development, integrated CMS, SEO-friendly, hosting and security, fast Iteration and launch, cost-effective solution and more.

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Year — 2021
Client — Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ)
Role — Art director, Full-Stack Designer
Output — Printed & Digital Report
Year — 2021
Client — Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ)
Role — Art director, Full-Stack Designer
Output — Printed & Digital Report

The NAMA Facility: A Snapshot (Report)

Inspiring Climate Action

Publication design

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(1) Responsive design for digital platforms: We created visual elements that are adaptable to various screen sizes and digital platforms, ensuring a seamless experience across all medias.

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(2) Emotional and sensory impact: We created a sensory-rich experience by selecting paper textures, weights, and finishes that evoke the desired emotional response. The tactile quality of the publication should leave a lasting impression for the printed media and used multimedia elements like sound, video, and animations to engage multiple senses and create an emotional connection with the audience on the screen.

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Year — 2023
Client — Fonds Darstellende Künste e.V.
Role — Art direction, Full-Stack Designer
Output — Visual identity, Book, Landing page
Year — 2023
Client — Fonds Darstellende Künste e.V.
Role — Art direction, Full-Stack Designer
Output — Visual identity, Book, Landing page

Asian Diaspora Artist-led Initiatives

Mutating Kinship Lab

Identity design

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(1) Uniqueness and distinctiveness: We selected a typeface to make the logo stand out and ensure it is distinctive for the reader. A unique typographic treatment helps create a memorable and recognizable identity, which is essential for making the logo instantly identifiable and impactful.

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(2) Impact on memory and perception: We developed and designed a publication for digital and printed media that effectively engages the senses and evokes strong emotions is more likely to be remembered. The combination of visual, tactile, and interactive elements can leave a lasting impression on the audience, making the publication more impactful.

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Profile

I’ve spent over 14 years as an Art Director and Full-Stack Designer, honing my craft in both design and low-code front-end development. My journey in the industry has been driven by a deep passion for innovation and a commitment to lifelong learning. This dedication allows me to continuously bring fresh perspectives and creative energy to every project I undertake.

I thrive on the challenge of transforming ideas into compelling visual stories, working closely with clients and teams to ensure each design is not only visually striking but also strategically sound and technically robust. Whether I’m guiding a project from concept to execution or collaborating with in-house teams, I’m always focused on pushing creative boundaries and delivering work that resonates.

Contact

irvandy syafruddin profile picture
Irvandy Syafruddin
Designing communication and experiences, since 2010
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Recognition

2012–Publication Design
Berliner Type Award
2012–Publication Design
Deutsche Designer Club
2012–Publication Design
IF Design Communication Award
2016–Packaging Design
reddot Design Award
2019–Newspaper Design
Art Directors Club Germany
2020–Packaging Design
German Design Award

Experience

2022–Now
UI/UX-Designer at raufeld, Berlin
2019–2023, Freelance
Designer at HDK-Valand, Sweden
2018–2021, Freelance
Designer at Goethe-Institut, Jakarta
2017–2019, Freelance
Art Director at Der Tagesspiegel, Berlin
2016–2021, Freelance
Designer at Einstein Stiftung, Berlin
2010–2015
Designer, Art Director at Ruska-Martin, Berlin

Talks & Featured

2011
Slanted Issue 15 – Experimental
2011
Slanted Issue 14 – Grotesque
2011
Typoversity Issue 01
2014
Still Loving Youth Magazine Issue 02
2016
Readymag German Showcase
2024
Mixer — Hatch Conference Berlin

Berlin based, operate globally

I specialize in delivering end-to-end design solutions, including art direction, concept creation, personalized landing pages, and UI-Brand Kit/System Design. My approach is rooted in thorough project scoping, strategic planning, creative direction, and technical precision.
‍Get in touch now!

Sept 2024

Full
Unavailable

Nov 2024

Available
Get Quote →

Oct 2024

Full
Unavailable

Dec 2024

Available
Get Quote →

Design Service Packages

Art Direction

My Art Direction package is designed to elevate your brand's visual identity and storytelling. From concept to execution, I provide strategic guidance and creative direction to ensure every design element aligns with your brand’s vision. You’ll receive a cohesive visual language that resonates with your audience, including mood boards, style guides, and key visual assets. This package is perfect for brands seeking to establish or refine their identity with a professional, story-driven approach.

Webflow Landing Page

The Webflow Landing Page package delivers a high-impact, fully customized landing page that not only looks stunning but also performs seamlessly across all devices. Ideal for campaigns, product launches, or personal portfolios, this package includes bespoke design, responsive layout, and integration with necessary tools for lead capture or analytics. Developed using Webflow, your landing page will be visually engaging, easy to manage, and optimized for conversions.

System Design

My System Design package is crafted for organizations needing a scalable, consistent design framework. I develop a comprehensive design system that includes UI components, style guides, and reusable templates to ensure brand consistency across all digital platforms. This package is perfect for businesses aiming to streamline their design process, enhance collaboration across teams, and maintain a unified brand presence in all their digital products.

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Playground

Coming on October 2024

In my Playground, I share my perspective on the future of user interfaces and experiences, the latest trends in web design, and how AI and new technologies are revolutionising visual communication. I also explore the history of design, spotlight influential figures, discuss unique brand strategies, and engage with the no-code/low-code movement, all while focusing on how these elements are influencing the next generation of visual culture.

Quote of the month

I am bad at boring, but good with deadline