Full-stack design practice by Irvandy Syafruddin.
I’m a communication designer of many hats . I bring the judgment, intuition, and strategic thinking that machines can’t quite replicate.
Services As a generalist designer with over a decade of experience across disciplines, platforms, and industries, I help teams move from concept to launch, bringing creative clarity, system thinking, and hands-on execution into one streamlined process.
Fields

24
Identity and brand
Editorial and publication
Illustration and motion graphics

7
Digital product design
Basic front-end development
Web design and prototyping
Updates from studio
July — September
7
November
24
October — December
24
Visual Narratives
I design with stories in mind — using imagery, typography, and symbolism to create emotionally resonant experiences.
By guiding audiences through compelling visual narratives, I help build connection, understanding, and memorability across platforms.
Archive selections
Art direction
Visual identity
Digital design
Graphic design
Motion design
Illustration
and more.
Gutes Lernen
Presentation landing page for educational services, Raufeld Media, Berlin
Visit site ↗Role:
Art direction, graphic design, web design and development
Output:
Webflow landing page
Supercharged
Exhibition visual identity for HDK-Valand – Academy of Art and Design, University of Gothenburg, Sweden
View (PDF) ↗Role:
Full design service including art direction, graphic design, landing-page design and development, and print production
Output:
Poster, visitor guide booklet, textile exhibition banner, wayfinding design and landing page.
Cooking for Climate Protection
Cookbook with recipes from the Richardkiez
Young People for International Cooperation e.V., Berlin
View (PDF) ↗Role:
Art direction, Graphic design, Illustration and Print production
Output:
Printed book
Upplösning – Graduate Exhibition
Exhibition visual identity for HDK-Valand – Academy of Art and Design, University of Gothenburg, Sweden
View (PDF) ↗Role:
Full design service including art direction, graphic design, landing-page design and development, and print production
Output:
Poster, visitor guide booklet, textile exhibition banner, wayfinding design and landing page.
Götzendämmerung
Musical theatre
Music VisualizationInstitute for Theatrical Future Research at the Chamber Theatre in Tübingen
View (PDF) ↗Role:
Full design service including art direction, graphic design, illustration, landing-page design and development, and print production
Output:
Poster, booklet and landing page.
Salt from Mars
Winter Collection
Lookbook
Anna Marian Angelika
Berlin
View (PDF) ↗Role:
Art direction, graphic design and print production
Output:
Booklet
KAUM
Alternative Indonesian Performance and Film Festival
Festival visual identityBerlin
View (PDF) ↗Role:
Full design service including art direction, graphic design, illustration, landing-page design and development, and print production.
Output:
Poster, visitor programme booklet, festival banner, wayfinding system and landing page.
Sadissonanz
Art Project Digital Documentation for Musikfonds, Berlin
Visit site ↗Role:
Full design service including art direction, graphic design, illustration, landing page design and development, and print production.
Output:
Poster, visitor guide booklet, textile exhibition banner, wayfinding system, landing page.
Young Engagement for Democracy
Anne Frank Ambassadors
Yearly ReportAnne Frank Zentrum, Berlin
View (PDF) ↗Role:
Art direction, graphic design and print production
Output:
Printed brochure
Nerver
Exhibition visual identity for HDK-Valand, Academy of Art and Design at the University of Gothenburg, Sweden
View (PDF) ↗Role:
Full design service including art direction, graphic design, illustration, landing page design and development, and print production
Output:
Poster, visitor guide booklet, textile exhibition banner, wayfinding design and landing page.
Rubertus Lichtdesign
Marketing page for Rubertus Lichtdesign, Siegen
Visit site ↗Role:
Web design and development
Output:
WordPress marketing page
Mainmain (Play, play)
25 Years Jakarta – Berlin
Digital project application for the City of Berlin as part of the 25-year city partnership between Jakarta and Berlin
Berlin
Visit site ↗Role:
Full design service including art direction, graphic design, illustration, landing page design and development, and print production
Output:
Business card, presentation deck and landing page
Mutating Kinship Lab Vol. 1
Asian Diaspora Artist-led Initiatives
Visual identity for an art projectFonds Darstellende Künste e.V., Berlin
View (PDF) ↗Role:
Full design service including art direction, graphic design, illustration, landing page design and development, and print production.
Output:
Poster, book, social media videos and landing page.
Craft Makers
Exhibition Visual IdentityHDK-Valand – Academy of Art and Design at the University of Gothenburg, Sweden
View (PDF) ↗Role:
Full design service including art direction, graphic design, illustration, landing page design and development, and print production.
Output:
Poster, visitor guide booklet, textile exhibition banner, wayfinding design and landing page.
Mutating Kinship Lab Vol. 2
Asian Diaspora Artist-led Initiatives
Visual Identity for a Art Project
Fonds Darstellende Künste e.V., Berlin
Visit site ↗Role:
Full design service including art direction, graphic design, illustration, landing page design and development, and print production
Output:
Posters, books, stickers, postcards, social media videos and landing page.
Friends and Supporters of the Leo Baeck Institute
Yearly Report
Friends and Supporters of the Leo Baeck Institute e. V.
Berlin
View (PDF) ↗Role:
Art direction, graphic design and print production
Output:
Brochure
Five Years Anniversary of Young Engagement for Democracy
Anne Frank Ambassadors
Yearly Report
Anne Frank Zentrum, Berlin
View (PDF) ↗Role:
Art direction, graphic design and print production
Output:
Brochure
Profile
I’m a generalist designer with 10+ years of experience across disciplines, platforms, and industries. From working with agencies and publishers to collaborating with independent founders, I’ve shaped projects across brand direction, content, UI/UX, design systems, and no-code/low-code front-end development.
What defines my work isn’t just the tools I use, it's how I adapt. I move fluidly between traditional and modern design methods, responding quickly to challenges while keeping clarity and purpose at the center. In an era shaped by AI and automation, I bring what machines can’t: context, connection, and creative judgment.
Whether you need early-stage concepting, system-level thinking, or build-ready delivery, I help teams move faster, with less friction, and more intention.
Contact
Recognition
Berliner Type Award ↗
Deutsche Designer Club ↗
IF Design Communication Award ↗
reddot Design Award ↗
Art Directors Club Germany ↗
German Design Award ↗
Experience
UI/UX-Designer at raufeld (Educational Services), Berlin ↗
Designer at HDK-Valand, Sweden ↗
Designer at Goethe-Institut, Jakarta ↗
Art Director at Der Tagesspiegel, Berlin ↗
Designer at Einstein Stiftung, Berlin ↗
Designer, Art Director at Ruska-Martin, Berlin ↗
Berlin based, operate globally
Design Service Packages
I specialize in delivering end-to-end design solutions, including art direction, concept creation, personalized landing pages, and UI-Brand Kit/System Design. My approach is rooted in thorough project scoping, strategic planning, creative direction, and technical precision.
Get in touch now!
Art Direction
Strategic visual storytelling and creative direction for brands—includes moodboards, style guides, and key visuals to build or refine your identity. Package price from 4.000 €
Let's talkWebflow Site
Custom-designed, responsive landing page built in Webflow—perfect for launches or marketing sites, with smooth performance and conversion-focused layout. Package price from 2000 €
Let's chatSystem Design
Scalable design systems with UI components and templates to ensure consistency, streamline workflows, and support your growing digital presence. Package price from 2500 €
Let's discussThinking about your next project?
Whether it’s a landing page, a visual refresh, or a full design system—I’d love to hear what you’re working on. Reach out to get a custom quote or book a time to chat. I’ll make sure the process is clear, collaborative, and tailored to what you actually need—no fluff, just good design and thoughtful support.
Availibility
Playground
Coming on 2026
In my Playground, I share my perspective on the future of user interfaces and experiences, the latest trends in web design, and how AI and new technologies are revolutionising visual communication. I also explore the history of design, spotlight influential figures, discuss unique brand strategies, and engage with the no-code/low-code movement, all while focusing on how these elements are influencing the next generation of visual culture.
































































