Full-stack design practice by Irvandy Syafruddin.
I’m a communication designer of many hats . I bring the judgment, intuition, and strategic thinking that machines can’t quite replicate.
Services As a generalist designer with over a decade of experience across disciplines, platforms, and industries, I help teams move from concept to launch, bringing creative clarity, system thinking, and hands-on execution into one streamlined process. In an AI-driven design era, I combine traditional craft with modern tools to support agencies, founders, and fast-moving teams with speed and precision, without the friction.
Fields

24
Identity and brand
Editorial and publication
Illustration and motion graphics

7
Digital product design
Basic front-end development
Web design and prototyping
Visual Narratives
I design with stories in mind — using imagery, typography, and symbolism to create emotionally resonant experiences.
By guiding audiences through compelling visual narratives, I help build connection, understanding, and memorability across platforms.


























Profile
I’m a generalist designer with 10+ years of experience across disciplines, platforms, and industries. From working with agencies and publishers to collaborating with independent founders, I’ve shaped projects across brand direction, content, UI/UX, design systems, and no-code/low-code front-end development.
What defines my work isn’t just the tools I use, it's how I adapt. I move fluidly between traditional and modern design methods, responding quickly to challenges while keeping clarity and purpose at the center. In an era shaped by AI and automation, I bring what machines can’t: context, connection, and creative judgment.
Whether you need early-stage concepting, system-level thinking, or build-ready delivery, I help teams move faster, with less friction, and more intention.
Contact
Recognition
Berliner Type Award ↗
Deutsche Designer Club ↗
IF Design Communication Award ↗
reddot Design Award ↗
Art Directors Club Germany ↗
German Design Award ↗
Experience
UI/UX-Designer at raufeld (Educational Services), Berlin ↗
Designer at HDK-Valand, Sweden ↗
Designer at Goethe-Institut, Jakarta ↗
Art Director at Der Tagesspiegel, Berlin ↗
Designer at Einstein Stiftung, Berlin ↗
Designer, Art Director at Ruska-Martin, Berlin ↗
Berlin based, operate globally
Design Service Packages
I specialize in delivering end-to-end design solutions, including art direction, concept creation, personalized landing pages, and UI-Brand Kit/System Design. My approach is rooted in thorough project scoping, strategic planning, creative direction, and technical precision.
Get in touch now!

Art Direction
Strategic visual storytelling and creative direction for brands—includes moodboards, style guides, and key visuals to build or refine your identity. Package price from 4.000 €
Let's talk
Webflow Site
Custom-designed, responsive landing page built in Webflow—perfect for launches or marketing sites, with smooth performance and conversion-focused layout. Package price from 2000 €
Let's chat
System Design
Scalable design systems with UI components and templates to ensure consistency, streamline workflows, and support your growing digital presence. Package price from 2500 €
Let's discussThinking about your next project?
Whether it’s a landing page, a visual refresh, or a full design system—I’d love to hear what you’re working on. Reach out to get a custom quote or book a time to chat. I’ll make sure the process is clear, collaborative, and tailored to what you actually need—no fluff, just good design and thoughtful support.
Availibility
























Playground
Coming on Autumn 2025
In my Playground, I share my perspective on the future of user interfaces and experiences, the latest trends in web design, and how AI and new technologies are revolutionising visual communication. I also explore the history of design, spotlight influential figures, discuss unique brand strategies, and engage with the no-code/low-code movement, all while focusing on how these elements are influencing the next generation of visual culture.