Full-stack design practice by Irvandy Syafruddin.

I’m a communication designer of many hats . I bring the judgment, intuition, and strategic thinking that machines can’t quite replicate.

Services As a generalist designer with over a decade of experience across disciplines, platforms, and industries, I help teams move from concept to launch, bringing creative clarity, system thinking, and hands-on execution into one streamlined process. In an AI-driven design era, I combine traditional craft with modern tools to support agencies, founders, and fast-moving teams with speed and precision, without the friction.

Fields

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24

Art direction / Graphic design
Identity and brand
Editorial and publication
Illustration and motion graphics
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7

Digital Design
Digital product design
Basic front-end development
Web design and prototyping

Today in studio

July–August

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7

Comprehensive system design for the forthcoming tip-berlin.de website refresh.

August

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24

Design and build a WordPress portfolio site for a professional copywriter.

August–early September

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24

Designing and developing a Shopify shop to support the growth of a bakery & café.

Visual Narratives

I design with stories in mind — using imagery, typography, and symbolism to create emotionally resonant experiences.
By guiding audiences through compelling visual narratives, I help build connection, understanding, and memorability across platforms.

Year — 2023
Client — University of Gothenburg, Sweden
Role — Art Director, Full-Stack Designer
Output — Landing page, Exhibition Program, Social Media, Poster & Banners
Year — 2023
Client — University of Gothenburg, Sweden
Role — Art Director, Full-Stack Designer
Output — Landing page, Exhibition Program, Social Media, Poster & Banners

Exam Exhibition, Craft & Jewels

Upplösning

Exhibition design

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① Craft & individuality: The visual narrative (theme) involve using symbolic imagery, thematic colors, and typography that guide the audience through the exhibition in a coherent and engaging way.

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(2) Quality control: We paid very close attention to the execution of the visual identity across all platforms and materials. Ensure that colors, typography, and layouts are consistent and that the quality of production—whether in print or digital—is impeccable.

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Year — 2022–Now
Client — Pascal Rubertus
Role — Full-Stack Designer, Webflow Developer
Output — Marketing page, Social Media design, Poster & Stationaries
Year — 2022–Now
Client — Pascal Rubertus
Role — Full-Stack Designer, Webflow Developer
Output — Marketing page, Social Media design, Poster & Stationaries

Bäckerei für zeitgenössisches Brot

Backstein

Brand design

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(1) Simply & memorable: We created a logo that encapsulates the brand’s essence. It should be simple, memorable, and versatile, working well in various sizes and applications and imagery concept with the intent to create an emotional connection with the audience.

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(2) Flexibility and customization: We designed and developed the marketing page with Webflow that offers several key advantages: design flexibility and customisation, No-code development, integrated CMS, SEO-friendly, hosting and security, fast Iteration and launch, cost-effective solution and more.

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Year — 2021
Client — Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ)
Role — Art director, Full-Stack Designer
Output — Printed & Digital Report
Year — 2021
Client — Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ)
Role — Art director, Full-Stack Designer
Output — Printed & Digital Report

The NAMA Facility: A Snapshot (Report)

Inspiring Climate Action

Publication design

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(1) Responsive design for digital platforms: We created visual elements that are adaptable to various screen sizes and digital platforms, ensuring a seamless experience across all medias.

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(2) Emotional and sensory impact: We created a sensory-rich experience by selecting paper textures, weights, and finishes that evoke the desired emotional response. The tactile quality of the publication should leave a lasting impression for the printed media and used multimedia elements like sound, video, and animations to engage multiple senses and create an emotional connection with the audience on the screen.

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Year — 2023
Client — Fonds Darstellende Künste e.V.
Role — Art direction, Full-Stack Designer
Output — Visual identity, Book, Landing page
Year — 2023
Client — Fonds Darstellende Künste e.V.
Role — Art direction, Full-Stack Designer
Output — Visual identity, Book, Landing page

Asian Diaspora Artist-led Initiatives

Mutating Kinship Lab

Identity design

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(1) Uniqueness and distinctiveness: We selected a typeface to make the logo stand out and ensure it is distinctive for the reader. A unique typographic treatment helps create a memorable and recognizable identity, which is essential for making the logo instantly identifiable and impactful.

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(2) Impact on memory and perception: We developed and designed a publication for digital and printed media that effectively engages the senses and evokes strong emotions is more likely to be remembered. The combination of visual, tactile, and interactive elements can leave a lasting impression on the audience, making the publication more impactful.

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Year — 2022
Client — Draussenstadt Berlin
Role — Art direction, Full-Stack Designer
Output — Visual identity, Event program, Landing page, Social media videos
Year — 2022
Client — Draussenstadt Berlin
Role — Art direction, Full-Stack Designer
Output — Visual identity, Event program, Landing page, Social media videos

Short Films Festival

Short Under the Bridge

Event design

(1) Event logo / Stickers

(2) Low-cost printed program

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Profile

I’m a generalist designer with 10+ years of experience across disciplines, platforms, and industries. From working with agencies and publishers to collaborating with independent founders, I’ve shaped projects across brand direction, content, UI/UX, design systems, and no-code/low-code front-end development.

What defines my work isn’t just the tools I use, it's how I adapt. I move fluidly between traditional and modern design methods, responding quickly to challenges while keeping clarity and purpose at the center. In an era shaped by AI and automation, I bring what machines can’t: context, connection, and creative judgment.

Whether you need early-stage concepting, system-level thinking, or build-ready delivery, I help teams move faster, with less friction, and more intention.

Contact

irvandy syafruddin profile picture
Irvandy Syafruddin
Designing comminication since 2010
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Recognition

2012–Publication Design
Berliner Type Award
2012–Publication Design
Deutsche Designer Club
2012–Publication Design
IF Design Communication Award
2016–Packaging Design
reddot Design Award
2019–Newspaper Design
Art Directors Club Germany
2020–Packaging Design
German Design Award

Experience

2022–2025, Freelance
UI/UX-Designer at raufeld (Educational Services), Berlin
2019–2023, Freelance
Designer at HDK-Valand, Sweden
2018–2021, Freelance
Designer at Goethe-Institut, Jakarta
2017–2019, Freelance
Art Director at Der Tagesspiegel, Berlin
2016–2021, Freelance
Designer at Einstein Stiftung, Berlin
2010–2015
Designer, Art Director at Ruska-Martin, Berlin

Talks & Featured

2011
Slanted Issue 15 – Experimental
2011
Slanted Issue 14 – Grotesque
2011
Typoversity Issue 01
2014
Still Loving Youth Magazine Issue 02
2016
Readymag German Showcase
2024
Mixer — Hatch Conference Berlin

Berlin based, operate globally

Design Service Packages

I specialize in delivering end-to-end design solutions, including art direction, concept creation, personalized landing pages, and UI-Brand Kit/System Design. My approach is rooted in thorough project scoping, strategic planning, creative direction, and technical precision.
‍Get in touch now!

Art Direction

Strategic visual storytelling and creative direction for brands—includes moodboards, style guides, and key visuals to build or refine your identity. Package price from 4.000 €

Let's talk

Webflow Site

Custom-designed, responsive landing page built in Webflow—perfect for launches or marketing sites, with smooth performance and conversion-focused layout. Package price from 2000 €

Let's chat

System Design

Scalable design systems with UI components and templates to ensure consistency, streamline workflows, and support your growing digital presence. Package price from 2500 €

Let's discuss

Thinking about your next project?

Whether it’s a landing page, a visual refresh, or a full design system—I’d love to hear what you’re working on. Reach out to get a custom quote or book a time to chat. I’ll make sure the process is clear, collaborative, and tailored to what you actually need—no fluff, just good design and thoughtful support.

Availibility

August 2025

Full
Unavailable

September 2025

🏖 Vacation
Unavailable

October 2025

Available
Contact

November 2025

Available
Contact
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Playground

Coming on Autumn 2025

In my Playground, I share my perspective on the future of user interfaces and experiences, the latest trends in web design, and how AI and new technologies are revolutionising visual communication. I also explore the history of design, spotlight influential figures, discuss unique brand strategies, and engage with the no-code/low-code movement, all while focusing on how these elements are influencing the next generation of visual culture.

Quote of the month

I am bad at boring, but good with deadline