The creative practice of independent designer Irvandy Syafruddin
Designing communication and interfaces across all platforms. Since 2010.
Services I've been working with agencies, educational-cultural-science institutions, and individuals to create designs that truly capture their unique stories and identities. My studio offers a full range of design services, from visual communication to UX/UI, all tailored to fit your specific needs across platforms.
Fields
24
Identity and Brand
Editorial and Publication
Illustration and Visual Design
7
Digital Product Design
System and Design-kit
Web Design and Prototyping
Selected work
My design philosophy centers on storytelling-based visual design, using narrative elements like imagery, typography, and symbolism to create engaging, emotionally resonant experiences. By guiding audiences through compelling stories, I enhance understanding, connection, and memorability across all platforms.
Profile
I’ve spent over 14 years as an Art Director and Full-Stack Designer, honing my craft in both design and low-code front-end development. My journey in the industry has been driven by a deep passion for innovation and a commitment to lifelong learning. This dedication allows me to continuously bring fresh perspectives and creative energy to every project I undertake.
I thrive on the challenge of transforming ideas into compelling visual stories, working closely with clients and teams to ensure each design is not only visually striking but also strategically sound and technically robust. Whether I’m guiding a project from concept to execution or collaborating with in-house teams, I’m always focused on pushing creative boundaries and delivering work that resonates.
Contact
Recognition
Berliner Type Award ↗
Deutsche Designer Club ↗
IF Design Communication Award ↗
reddot Design Award ↗
Art Directors Club Germany ↗
German Design Award ↗
Experience
UI/UX-Designer at raufeld, Berlin ↗
Designer at HDK-Valand, Sweden ↗
Designer at Goethe-Institut, Jakarta ↗
Art Director at Der Tagesspiegel, Berlin ↗
Designer at Einstein Stiftung, Berlin ↗
Designer, Art Director at Ruska-Martin, Berlin ↗
Berlin based, operate globally
I specialize in delivering end-to-end design solutions, including art direction, concept creation, personalized landing pages, and UI-Brand Kit/System Design. My approach is rooted in thorough project scoping, strategic planning, creative direction, and technical precision.
Get in touch now!
Design Service Packages
Art Direction
My Art Direction package is designed to elevate your brand's visual identity and storytelling. From concept to execution, I provide strategic guidance and creative direction to ensure every design element aligns with your brand’s vision. You’ll receive a cohesive visual language that resonates with your audience, including mood boards, style guides, and key visual assets. This package is perfect for brands seeking to establish or refine their identity with a professional, story-driven approach.
Webflow Landing Page
The Webflow Landing Page package delivers a high-impact, fully customized landing page that not only looks stunning but also performs seamlessly across all devices. Ideal for campaigns, product launches, or personal portfolios, this package includes bespoke design, responsive layout, and integration with necessary tools for lead capture or analytics. Developed using Webflow, your landing page will be visually engaging, easy to manage, and optimized for conversions.
System Design
My System Design package is crafted for organizations needing a scalable, consistent design framework. I develop a comprehensive design system that includes UI components, style guides, and reusable templates to ensure brand consistency across all digital platforms. This package is perfect for businesses aiming to streamline their design process, enhance collaboration across teams, and maintain a unified brand presence in all their digital products.
Playground
Coming on October 2024
In my Playground, I share my perspective on the future of user interfaces and experiences, the latest trends in web design, and how AI and new technologies are revolutionising visual communication. I also explore the history of design, spotlight influential figures, discuss unique brand strategies, and engage with the no-code/low-code movement, all while focusing on how these elements are influencing the next generation of visual culture.